Fundamentals of Instagram is a 7-Module, step-by-step system designed to help creatives like you:
Whether you're brand new to the platform, in a bit of rut or feeling overwhelmed, this course was designed to demystify all the lingo like algorithm, engagement and hashtags, and give you step-by-step instruction, actionable worksheets and the confidence to approach Instagram with a clear path to reach your goal.
Within each of the 7 Modules, we'll dig into specific strategies to help you:
Did I mention that I haven't spent a dime on advertising in five years thanks to the leads I get through Instagram?
Geared toward amateur and professional bakers, or anyone in a creative field, just starting out on instagram or in need of a kickstart, this Instagram course will give you the tools and actionable steps to make this FREE marketing app work for you.
7 Modules, each followed by actionable steps to build upon and help you fully absorb each lesson, with printable worksheets to guide you along the way.
MODULE 1 - Instagram 101
MODULE 2 - Optimizing Your Instagram Profile
MODULE 3 - Photography
MODULE 4 - Content Strategy
MODULE 5 - Hashtags + Hashtag Strategy
MODULE 6 - The Algorithm
MODULE 7 - Instagram Stories
BONUS - 6 Strategies to Get 100 New Followers
Hi there! I'm Susan, the baker, entrepreneur and teacher behind Cake Bloom, a flourishing, organic wedding cake business based in Sonoma, California.
Before becoming a professional baker, I spent over a decade in marketing for an artisan food and wine company, honing my skills in digital media, website design and brand development. Little did I know how much those skills would serve me as a small business owner and how that work experience has given me an edge in a saturated industry full of other talented bakers.
Now that business is booming with a waiting list of dream clients, I'm in a solid position to share my skills and knowledge with my creative community and help other business bloom.
After finding so much success through this platform, I felt compelled to share it with you because I spent way too much money on advertising in the early days. Money I definitely had no business spending, but I did anyway because the exposure these wedding sites promised seemed worth it. And I'll be honest, I was pretty desperate.
And what did I get? Nothing but budget brides who had no connection with my product and who's primary concern was finding the best deal. I took on a few of them because I had to, and it felt awful. Those weren't the types of couples I wanted. I wanted couples who chose me because they love my work, love my style and to be quite honest, couples who wanted me and only me, regardless of my price.
So rather than doing another season of advertising, I started focusing on my brand. Specifically telling the story of my brand (the values, the history, the aesethic that shape my business), which I've primarily done in use one way. That's right:) Instagram.
Through this free platform, I've created an online portfolio where I can visually give people a taste of my work, while also introduce them to the person behind it. And time and time again, this has brought not just clients, but client-friends into my life. These are people who don't just share my love of cake, but who share my values, my sense of humor, my aesthetic, and my outlook on the world. These are my dream clients, and it's because of them that I find this path so meaningful and continue to do it.
I truly hope this course will give you some new tools to do find the same kind of fulfillment through your work and business growth I've found.
It's a tough path working in a creative field, but it can be so fulfilling if you find community, support and the right clients to help you bloom.
Now, let's do this.